Prices and Formats


Rates + Formats valid  01/01/2012

Journalformat:
210 mm wide, 297 mm high (DIN A4), with bleed 216 mm wide, 303 mm high

Type area:
187 mm wide, 265 mm high = 3 columns, each 59 mm wide und 265 mm high

Page                   Width  X    Height         4c              2c           b/w

2/1                     404         265        € 4500,-        € 3500,-      € 3000,-
2/1 (netto)             420         297

1/1                     210         297        € 2390,-        € 1885,-      € 1630,-
1/1 (format bleed)      210         297

1/1 type area           187         265

2/3 (2-column)          123         265        € 1940,-        € 1430,-      € 1175,-
2/3 landscape           187         177
2/3 (format bleed)      210         197

1/2 (upright)            91         265        € 1630,-        € 1120,-      € 875,-
1/2 (format bleed)      105         297
1/2 (landscape)         187         130
1/2 (format bleed)      210         150

1/3 (single-column)      59         265        € 1375,-        € 875,-       € 620,-
1/3 (format bleed)       67         297
1/3 (2-column)          123         130
1/3 (format bleed)      131         150
1/3 (landscape)         187          90
1/3 (format bleed)      210         110

1/4 (landscape)         123         100        € 1285,-        € 770,-       € 515,-
1/4 (format bleed)      131         120
1/4 (3-column)          187          63
1/4 (format bleed)      210          83

1/4 (single-column)      59         200
1/4 (format bleed)       67         220

1/8 (landscape)         123          50         € 1080,-        € 565,-       € 310,-
1/8 (upright)            59         100


From 1/3 page and smaller we cannot ensure a placement on the right side. 
Additional fee € 50,-- per advertisment and issue.

Miscellaneous valid 01/01/2012

Bleed:
Advertisements which are to bleed across the edge must take into account a 3 mm allowance for trimming at all outside page edges.
The layout margins toward the edges of the magazine or to the binding are 12 mm at the top edge, 8 mm at the outside edge, 20 mm at the bottom edge and 15 mm at the binding.
Example: A half-page ad in portrait format, bleed to three edges, has a gross format of 108 x 303 mm and this will be trimmed to net size of 105 x 297 mm.

Special insertions:
Inside Front Cover (4c only) € 2500,-
Outside Rear Cover (4c only) € 2500,-

Enclosure/Insert:
one sheet € 2000,-
double folded sheet € 3500,-

Insert format:
210 x 297 mm, on left + right 3 mm, on top + bottom 5 mm bleed for cutting

No discount on inserts and loose inserts!

For each special colour: surcharge of € 400,-

Rate by millimetre: per advertising column (59 mm wide) € 3,60

Discounts:
current year

2 ads3 %
4 ads5 %
6 ads10 %

2 pages5 %
4 pages10 %
6 pages15 %

agency commission 15 %

For attention:
Colour shade deviations within tolerance range of the Offset printing process (Screen 60 or 72)

Mode of payment:
With placement of order our business terms shall be deemed accepted.
Term of payment net within 2 weeks on receipt of invoice.

Subscription:
Lift-Report appears six times a year and is available from the publisher and bookseller.
Individual issues cost € 20,50 in Germany and € 24,- outside Germany.
The annual subscription rates are € 75,- in Germany and € 96,- outside Germany (including surface postage and VAT where applicable).
Air mail postage is additional.


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