Prices and Formats
Rates + Formats valid 01/01/2009 / 2010
Journalformat:
210 mm wide, 297 mm high (DIN A4), with bleed 216 mm wide, 303 mm high
Type area:
187 mm wide, 265 mm high = 3 columns, each 59 mm wide und 265 mm high
Page Width X Height 4c 2c b/w 2/1 404 265 € 4500,- € 3500,- € 3000,- 1/1 210 297 € 2390,- € 1885,- € 1630,- 1/1 (with bleed) 216 303
1/1 netto 210 297 1/1 type area 187 265
2/3 (2-column) 123 265 € 1940,- € 1430,- € 1175,- 2/3 (with bleed) 134 303 2/3 netto 131 297 2/3 landscape 187 177 2/3 (with bleed) 216 200 2/3 netto 210 197 1/2 (upright) 91 265 € 1630,- € 1120,- € 875,- 1/2 (with bleed) 108 303 1/2 netto 105 297 1/2 (landscape) 187 130 1/2 (with bleed) 216 153 1/2 netto 210 150 1/3 (single-column) 59 265 € 1375,- € 875,- € 620,- 1/3 (with bleed) 70 303 1/3 netto 67 297 1/3 (2-column) 123 130 1/3 (with bleed) 134 153 1/3 netto 131 150 1/3 (landscape) 187 90 1/3 (with bleed) 216 113 1/3 netto 210 110 1/4 (landscape) 123 100 € 1285,- € 770,- € 515,- 1/4 (with bleed) 134 123 1/4 netto 131 120 1/4 (3-column) 187 63 1/4 (with bleed) 216 86 1/4 netto 210 83
1/4 (single-column) 59 200 1/4 (with bleed) 70 223 1/4 netto 67 220 1/8 (landscape) 123 50 € 1080,- € 565,- € 310,- 1/8 (upright) 59 100
Miscellaneous valid 01/01/2009 / 2010
Bleed:
Advertisements which are to bleed across the edge must take into account a 3 mm allowance for trimming at all outside page edges.
The layout margins toward the edges of the magazine or to the binding are 12 mm at the top edge, 8 mm at the outside edge, 20 mm at the bottom edge and 15 mm at the binding.
Example: A half-page ad in portrait format, bleed to three edges, has a gross format of 108 x 303 mm and this will be trimmed to net size of 105 x 297 mm.
Special insertions:
Inside Front Cover (4c only) € 2500,-
Outside Rear Cover (4c only) € 2500,-
Insert:
one sheet € 2000,-
double folded sheet € 3500,-
Insert format:
210 x 297 mm, on left + right 3 mm, on top + bottom 5 mm bleed for cutting
Loose Inserts:
cost per thousand: € 400,- up to 25 gram; max. size 187 x 265 mm
No discount on inserts and loose inserts!
For each special colour: surcharge of € 400,-
Rate by millimetre:per advertising column (59 mm wide) € 3,60
Discounts:
current year
2 ads
3 %
4 ads
5 %
6 ads
10 %
2 pages
5 %
4 pages
10 %
6 pages
15 %
agency commission 15 %
For attention:
Colour shade deviations within tolerance range of the Offset printing process (Screen 60 or 72)
Mode of payment:
With placement of order our business terms shall be deemed accepted.
Term of payment net within 2 weeks on receipt of invoice.
Subscription:
Lift-Report appears six times a year and is available from the publisher and bookseller.
Individual issues cost € 20,50 in Germany and € 24,- outside Germany.
The annual subscription rates are € 75,- in Germany and € 96,- outside Germany (including surface postage and VAT where applicable).
Air mail postage is additional.


