Lift Report

Calculations recently carried out by the TNS Emnid market research company on behalf of the AUMA - Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft (Exhibit and Fair Committee of the German Business Community) reveal that a total of 59,000 German companies are currently appearing as exhibitors at events in Germany that primarily address trade visitors. In the last survey of this type, conducted five years ago, 56,000 such companies were identified. Apparently numerous companies have discovered or re-discovered trade fairs as an effective marketing instrument.