Lift Report

Ren Tianxiao, President of the Chinese Elevator Association

Adopting policies aimed at reform and opening the economy to the outside world created a gigantic market for the elevator industry in China, this in the wake of broad economic development and due in particular to turbulent growth in the real estate sector. The elevator industry experienced a thrust forward never seen before. With the acceleration of the urbanization process and above all with the implementation of the development strategy for China’s western regions, this trend will persist in China for the foreseeable future. More and more construction projects are being launched, including department stores, airports and underground transit facilities. The demand for residential elevators, escalators and moving walkways will continue to expand. And both supply and demand in the elevator market are flourishing.

Dr. Ursina Böhm

A German, a French man and a Chinese man meet… What sounds like the beginning of a harmless joke is becoming an increasingly characteristic feature of every day business life. Through cooperation across borders or mergers with foreign partners, through the takeover of foreign companies or the establishment of branch offices abroad, to name just a few examples, companies try to produce more efficiently, to profit from legal or tax-related advantages, to spread risks and so on. More and more people are cooperating with members of foreign cultures and acting in intercultural overlap situations, in which different ways of thinking and behaviour meet.